AUDIOBAHN USHERS IN NEW YEAR AT CES

Las Vegas, NV, – Nearly 150,000 guests from 110 countries attended the 2006 Consumer Electronics Show and car audio manufacturer Audiobahn gave attendees a glimpse of the company’s 2006 product line, marketing strategies and much more.

Audiobahn’s massive North Hall exhibit was undoubtedly a focus of much attention throughout the show’s four-day duration. Two Audiobahn-outfitted show vehicles, one of which was an NHRA drag race car, had the Audiobahn booth abuzz with increased traffic and unprecedented attendee interest. Audiobahn’s gorgeous new supermodel Bree signed autographs and posed for pictures with thousands of CES guests as the Audiobahn sales staff met with prospective business partners to set 2006 sales directions.

The company reports significant growth thanks to recent developments to its growing product line. “Sure, Audiobahn is known for bringing the party to CES,” said Director of Marketing Rainier de Ocampo. “But this year it’s much more than just that. Aside from our show cars on display and the presence of our new supermodel Bree, Audiobahn is introducing new and exciting gear for the 2006 year of mobile entertainment.” De Ocampo refers to Audiobahn’s new, enhanced line of High Excursion Subwoofers, Enclosures new Intake Amplifiers and more.

“We’ve made bold changes to our product line for 2006,” added General Manager Ray Windsor. “Our Intake Amps are a real hit with our distributors and retailers. They recognize and appreciate the convenience of the new digital volt meter, the new design and most importantly the price points, which have not changed since last year’s price points.”

On Wednesday January 4, Audiobahn hosted a private meeting for its Representatives, Distributors and staff to welcome, regroup and outline the agenda for CES and the new year. General Manager Ray Windsor spoke candidly about Audiobahn’s direction for 2006:

"Audiobahn continues to place great emphasis on the four covenants of solid business partnership: profit, identity, predictability and sell through. While product performance and fashion are very important, we add great value to top line sales and bottom line profits for our customers."

Later in the meeting, Director of Marketing Rainier de Ocampo summarized Audiobahn’s marketing focus for ’06, citing the company’s collaborative ventures with various toy manufacturers and video games. “The Audiobahn name is gaining record public awareness thanks to our partnership with die-cast and radio-controlled toy companies that prominently boast the Audiobahn name. And with our presence in some of today’s most popular video games, the ‘iPod-Generation’ demographic is being exposed to our company like never before.”

The meeting was concluded with an awards ceremony that paid tribute to Audiobahn’s most outstanding Reps and Distributors of 2005.

Award Recipients

2005 Representative of the Year: Southeastern Sales
2005 Most Improved Distributor: Electrical Distributors, Inc.
2005 Distributor of the Year – National: Vickers Audio & Performance
2005 Distributor of the Year – East: Audio America
2005 Distributor of the Year – West: A&W Distributors
2005 Distributor of the Year – Latin: King Audio
2005 Distributor of the Year – International: Delta Electronics
2005 Most Improved Representative: In-Car Entertainment

Audiobahn Founder and President Nasser Abo Abdo said, “This annual awards ceremony is our way of recognizing the perseverance and loyalty of our respected business partners. Sales of Audiobahn product have reached record numbers and we couldn’t have accomplished this without the enthusiasm and commitment of our Representatives, Distributors and Retailers.”

Friday evening, Audiobahn co-sponsored a party with DUB Magazine at the legendary Beach Nightclub in Las Vegas—live musical guests, show cars and an all-night party for invited guests. Two of Audiobahn’s most recognizable celebrity endorsees performed: hip hop star Coolio and Pimp My Ride host Xzibit. Additionally, DJs Benji and Joel of the indie rock group Good Charlotte and renowned New York club DJ Scribble had the Beach’s attendees dancing until the wee hours.

Nearly all of CES’ attendees sported Audiobahn-laden lanyards and those who stopped by the company’s monstrous exhibit were treated to a bagful of Audiobahn goodies—T-shirts, pens, soda can coozies and inflatable Audiobahn noise-makers (by far the crowd favorite).

“We’ve diagramed our strongest, most sophisticated and effective game-plan for 2006,” concluded Abo Abdo after the show ended. “Our marketing angles are reaching out to newer, younger and more enthusiastic consumers, driving them to the retail floor. It’s a great feeling to walk away from CES knowing that our strategy is working.”