Las Vegas, NV, – Car audio manufacturer Audiobahn appeared
at the 2006 SEMA Show in Las Vegas, a jump-start to
the company’s 10 year anniversary in 2007. Thousands
of domestic and international attendees caught a glimpse
of the newest technologies emerging into the automotive
industry and Audiobahn’s presence was truly felt.
The company boasted an eye-catching exhibit, numerous
show vehicles and the notorious Audiobahn 18-wheel Rig,
which was parked prominently outside the Las Vegas Convention
Center.
Known for its close connection to the
younger consumer demographic, Audiobahn’s 2007
approach centers on putting product in the hands of
the consumers who demand it. Newly-appointed National
Sales Manager Vincent Lombard remarks, “Our 10
year anniversary is more than a just celebration of
enhanced products and marketing plans. We’re focusing
on fulfilling the demands of our end users while strengthening
the business relationships we’ve built with our
core group of customers.”
Audiobahn’s young and enthusiastic
corporate body continues to be led by President and
CEO Nasser Abo Abdo and industry veterans, including
as of late, Rick Andersen who was promoted to Audiobahn
Executive VP. SEMA allowed guests to meet personally
with these two industry icons to discuss Audiobahn’s
direction for the coming year.
More than anything, SEMA gave Audiobahn
a prime opportunity to connect with its existing and
target customers. The Sales and Marketing teams fielded
many questions about the company’s plans for 2007
in a private hospitality meeting held for Audiobahn’s
domestic and international distributors. The meeting
allowed everyone to interact with each other, talk about
Audiobahn’s status in the industry, upcoming products,
promotions and dealer support programs.
The Audiobahn exhibit was fully-outfitted
with the company’s 2007 product lineup. Attendees
who visited the booth were treated with all sorts of
free Audiobahn giveaways: posters, lanyards, bags, soda
can coozies and pens. But the most popular items at
SEMA were the company’s 10th anniversary catalog
and promotional DVD “Hype 4”, which chronicles
the company’s impact over the past decade. “We’re
excited,” says Director of Marketing Rainier de
Ocampo, “to introduce our new ‘Hear the
Tradition’ marketing campaign and it’s great
to see our consumers’ enthusiasm and anticipation
for what we’ve got in store for 2007.”
Audiobahn’s marketing approach
has experienced enormous growth, approaching its 10th
year. The company prides itself in the unconventional
methodology of targeting younger consumers by means
of celebrity endorsement, video game involvement, toy
co-branding and appearances in films and television.
“Our strategy in reaching our core consumers has
proven effective,” de Ocampo continues. “The
demand for Audiobahn product is high and we’re
motivated to fulfilling these demands in 2007.”
As the show concluded, the Audiobahn
team was pleased to have had a successful exhibition,
which touted the company’s 10th anniversary and
boosted domestic and international sales. With a 2007
calendar jam-packed with show appearances, promotional
campaigns and sales events, the company’s agenda
for the new year is to underscore the reasons why Audiobahn
has grown to be an industry-leading car audio manufacturer.
To learn more about Audiobahn or to
request a catalog, please call (800) 488-8595 or visit
www.audiobahn.com.
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