JAKKS Pacific’s Toy Vehicles
to Sport the Audiobahn Name
Brea, CA – With
Audiobahn endorsing top-name motocross riders, it’s
not surprising to learn of the company’s new licensing
agreement with top U.S. toy and consumer products company,
JAKKS Pacific, Inc. JAKKS™ is featuring the Audiobahn
name on new MXS Series™ and RC Racers™ toy
vehicles and accessory sets from JAKKS’ Road Champs®
division.
The MXS Bike and Rider toys feature
a realistic, poseable action figure riding atop an authentically-detailed
motorcycle that boasts the Audiobahn logo. JAKKS’
RC Racers line feature wireless infrared remote-controlled
vehicles with cool lights and sound effects.
“It’s a unique way to market
the Audiobahn name to the extreme sports audience,”
admits Director of Marketing Rainier de Ocampo. “We’ve
seen the impact our co-branding partnerships have had
on our sales in 2006 and we’re excited that Jakks
Pacific is on our team.”
“JAKKS’ lineup of action
sports toys has always featured the biggest names in
the industry and we are very pleased to add Audiobahn
to our prestigious roster,” said Michael Bernstein,
Senior Vice-President of Boys Action Toys, JAKKS Pacific,
Inc., “Teaming up with one of the top names in
consumer electronics allows us to increase the level
of realism of our toys and to bring the most authentic
experience to action sports fans everywhere.”
JAKKS’ Road Champs XS Series will
be available at select retail locations this summer.
To learn more about JAKKS Pacific or Audiobahn, please
visit their respective web sites at www.jakkspacific.com
and www.Audiobahn.com.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is
a multi-brand company that designs and markets a broad
range of toys and consumer products. The product categories
include: Action Figures, Art Activity Kits, Stationery,
Writing Instruments, Performance Kites, Water Toys,
Sports Activity Toys, Vehicles, Infant/Pre-School, Plush,
Construction Toys, Electronics, Dolls, Dress-Up, Role
Play, and Pet Toys and Accessories. The products are
sold under various brand names including JAKKS Pacific®,
Play Along®, Flying Colors®, Creative Designs
International™, Road Champs®, Child Guidance®,
Pentech®, Trendmasters®, Toymax®, Funnoodle®,
Go Fly A Kite®, Color Workshop®, JPI™
and Plug It In & Play TV Games™. JAKKS and
THQ Inc. participate in a joint venture that has worldwide
rights to publish and market World Wrestling Entertainment
video games. For further information, visit www.jakkspacific.com
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