Audiobahn Featured in New Video Game

Brea, CA, – In efforts to target its Generation Y consumer base, Audiobahn has teamed up with video game mogul EA Games in the new automotive game Need For Speed: Most Wanted. The game challenges players to become the most notorious and elusive street racer. Gamers are at liberty to customize their rides with tuner accessories and even outfit their vehicles with an Audiobahn sound system.

“Most Wanted is a great way to reach out to our younger consumer base,” says Audiobahn President Nasser Abo Abdo. “We’ve received a lot of buzz from being featured in previous video games—brand awareness has reached an all-time high with this consumer demographic.” Audiobahn products were previously spotlighted in Need For Speed: Underground. In addition to its intense street racing, chase scenes and vivid imagery, Most Wanted will now be available for mobile gameplay, as well. Verizon Wireless, Sprint and Cingular subscribers will be able to enjoy the game from mobile devices.